5 Key Considerations When Designing Interior Spaces for Brands
At Vivid Interiors, we believe that designing for brands is more than creating beautiful spaces, it’s about transforming a brand’s identity and values into a physical experience. Every design decision, from color palette to lighting, should tell the brand’s story and make people feel what the brand stands for.
Here’s how we approach branded interiors and the five key aspects we always consider while designing spaces that truly reflect a brand’s essence.
1. Understanding the Brand Identity and Values
Before we start sketching ideas or choosing finishes, we take time to understand the brand’s core personality: what it stands for, what it wants people to feel, and how it communicates visually.
For example, The GRG Bakery uses white and purple, creating a sweet and creative vibe that aligns with the brand’s playful yet premium tone.
We also designed Akaruiedu Consultancy, a Japanese education consultancy, around their cultural and professional values. Inspired by Japanese aesthetics, we incorporated natural wood finishes, clean lines, and a minimalist approach — creating a space that reflects simplicity, discipline, and authenticity.
Our goal is to ensure that the brand identity seamlessly translates into spatial form through colors, materials, and atmosphere.
2. Knowing the End User
While the brand’s voice is our foundation, we also design with the end user in mind i.e. the people who will interact with the space every day.
For instance, Chaichai Confectionery was designed as a mall kiosk with heavy foot traffic, including kids. We created smooth, rounded corners, making the kiosk safe, approachable, and visually engaging from all angles.
Understanding how people move, behave, and connect with a space helps us design interiors that are both functional and emotionally responsive.
3. Maintaining Brand Consistency Across Touchpoints
Consistency is what ties a brand experience together. We always make sure the interior reflects the same identity seen in the brand’s logo, social media, and marketing materials.
In our corporate office projects, we often integrate brand color stripes and accents into partitions, ceilings, or furniture details. This not only adds vibrancy but also reinforces the brand’s personality at every touchpoint.
A cohesive space helps visitors instantly recognize and connect with the brand from digital to physical.
4. Functionality and Spatial Flow
Every brand space has its own rhythm. Our approach to space planning ensures that the layout supports both function and flow enhancing movement, visibility, and overall experience.
We worked on Mahalaxmi Jal & Wire Cables, where functionality was key. The client had a large open space that needed to serve both as an office and product demonstration area. We strategically divided the layout; one section for daily operations and another for exhibition-style product display. The design included ample power sockets for workstations, testing points, and projectors, ensuring seamless functionality for both employees and visitors.
For Flights Gyani, we designed airplane window–shaped wall partitions, adding a thematic touch that reflects the brand’s service while maintaining an entry point for natural light to the reception area.
Good design should work effortlessly while telling a story.
5. Aligning Aesthetics with the Brand’s Visual Language
We believe that every brand’s emotion can be translated into materials, lighting, and finishes. The goal is to make the space feel like the brand the moment someone walks in.
For Mishisa Cosmetics, we used premium finishes, reflective surfaces, and bright lighting to express elegance and exclusivity. Every detail from wall texture to lighting tone helps strengthen the visual language of the brand.
Our process ensures that every corner of a space communicates the brand’s essence not just through how it looks, but how it feels and functions.Because for us, design isn’t just about creating interiors it’s about creating experiences that speak the brand’s language.
